Pinterest for REALTORS®

I’m falling in love and I can’t get up. Pinterest, I love you. Pinterest is vision board social media sharing Web site and app where REALTORS® can create and manage theme-based image collections. Long story short, it is a virtual pin board where REALTORS® can connect with the world through shared tastes and things that interest them. Pinterest attracts 11 million users per week and in 2011 was ranked in the top 10 Web sites, according to Hitwise.

Pinterest allows you to create and label theme-based image boards through media found on the Internet using a “PIN” button: i.e. a photo of Barack Obama’s house would be a PIN on a board labeled “Best Homes in Hyde Park.”

One of the best examples of maximizing the power of Pinterest is Michaels Store, which has over 25 boards with hundreds of Pins and tells the story of craft projects that can be created with supplies purchased at Michaels. Here are ideas for marketing your services using Pinterest and a PIN:

Pinterest Category	Real Estate Ideas
Architect	Frank Lloyd Wright Houses around Chicago
Art	River North Art Galleries
Cars and Automobiles	Best Auto Dealership in Orland Park
DIY and Crafts	Best Crochet Shop in Evanston
Food and Drinks	Good Eats In Bronzeville

People use whiteboards, pin boards and corkboards to display images for inspiration or projects. They tack, clue and staple magazine clippings and print-outs of images and quotes to their boards. Now you can PIN and share your inspiration and projects with the world. There is no limit to the amount of boards you can create. My love for Pinterest is a new love and I’m going to enjoy it while it lasts.

Marki Lemons, ABR, ABRM, ADPR, CRB, CRS, Green, e-PRO, CNE, CDEI, e-certified