Offering Home Warranty Can Set You Apart

What are you doing to set yourself apart from competition? How are you going to best serve your valued clients in 2011?

I find many REALTORS® recommend home warranty programs to their buyers and sellers to not only set their property apart but to set themselves apart from competition. If prospective sellers interview several agents, they will list with the agent who is the most knowledgeable about all aspects of the transaction. Did you know that most E&O providers will also waive your deductible if you have a warranty on the property in the event of post-sale litigation?

Warranty programs provide free coverage during listing. They can give buyers piece of mind from knowing they will not incur costly repairs/replacements of major mechanicals and appliances that break due to wear and tear, while minimizing post-sale disputes between all parties. 

If you’re representing a buyer, always ask the seller to provide a specific warranty per contract to best protect and represent your buyer. Even if the seller isn’t willing to pay for the warranty (especially on a REO/short sale transaction), the buyer can pay for it via the HUD, adding peanuts to the monthly payment yet providing huge value.

Liane Luckett, Account Executive

Home Warranty of America