As we start the New Year, I tend to tally up how the past year passed for me. As we all try to balance our checkbooks and budget how much we spent on our secret Santa gifts, I also take an emotional tally. Most of us ask, “How did this economy affect our business?” But I think the better question to ask is, “Who do I want to be as this market continues to transition?” The media has flooded every outlet with gloom and doom, much like the past week of our gloomy Chicago winter weather. At times, you start to ask yourself, is the sun every going to shine again? If you stop a minute and take notice of your personal economy, you just might need to sport your sunglasses again!
When I ask myself who I want to be in this time of transition, the resounding response is Knowledgeable, Positive, and most of all, Truthful. If we put these adjectives in the forefront of our minds and actions, we are inevitably going to find that is in our field of reach; if we are going to choose Gloom and Doom, and negativity, that’s all that will be brought to our table. And I don't know about you, but I like to eat, so we need to think ABUNDANCE!
Rafael Alvarado, Century 21 Salamanca, said “Go back to basics of setting attainable goals, which would give them energy to redefine their purpose, that would clear their focus, and more important have them take action! Do something as opposed to nothing. Read a book, listen to a CD, or go to a seminar and become students of the business again, hang around positive people. We all need some mental reinforcement. We cannot only survive, but thrive in this market place. This is the only market we have, so stop complaining and learn how to become more effective in this market.”
There is great opportunity in this market; why aren't we telling people about the opportunity? There ARE people out there with money who are ready, willing and able. It may take a little more effort to find them, so make it fun! It has taken me most of the year to stop investing in fear, and start investing in my personal economy. I wasn't invited to any of the big CEO spa vacations this year, so I figure, whom better to invest in than in YOU these days? Have a Happy and Prosperous New Year, and here’s to a happier and more productive YOU.
Immediate Past President, Women's Council of REALTORS--Chicago Chapter