What’s in it for me, you may ask, if debating opening a house this weekend, April 20-21, in recognition of REALTOR® Nationwide Open House Weekend.
What you gain is the ability to leverage the power of national and local advertising to promote the event, and a high-visibility opportunity to engage with consumers about the benefits of home-owning.
Locally, CA.R. is supporting the event with a concentrated Nationwide Open House ad campaign on powerhouse WGN-AM, running from this Thursday through Saturday. We’ve also informed local media about the event and will direct consumers who visit ChicagoREALTOR.com to search open house listings on REALTOR.com.
According to NAR’s 2012 Profile of Home Buyers and Sellers, 45 percent of all buyers used open houses as a source in their home search process. Here’s a look at NAR findings about who comes to open houses.
Take advantage of this weekend to connect with consumers and help people find the home of their dreams. REALTOR® Nationwide Open House Weekend is organized well beyond Chicago; it’s a project of state and local REALTOR® associations across the country and around the world.
Get event logos and more from C.A.R.